Frequently asked questions

Disney Advertising Insights Committee is a (consumer opinion site where members (Adults, Parents and Families) participate in a variety of paid projects like surveys, online activites and communities, in-person projects and more. Projects cover a range of topics.  Members earn points worth reedeemable for things like electronic gift cards and cash for every activity they participate in Click here to see Terms and Conditions.  

Membership is open to adults and families (moms, dads and kids/teens--participate with parent) who meet certain eligibility criteria and are age 18 or older.  Membership is open US residents only

For families, an adult parent must register for the panel and indicate their children’s information in their account in order for children between the ages of 2-17 to be able participate in the panel. Registered household members ages 2-17 may then receive invitations (sent to the parent). NOTE: We only accept new panelists on occasion. Membership is restricted to keep the panel size small so that the experience for members is rewarding.
Membership is restricted to keep the panel size small so that the experience for members is rewarding (they get to participate in more activities and earn more points).
To become a panel member, click here. Completion of the form will take only a few minutes

As a registered Panel member you will have the opportunity to express your opinions, views, and wishes about a variety of topics!

Each time you (or your children) complete a survey or other eligible panel activity you will be credited with virtual points that accumulate in your account and can be redeemed periodically for cash or electronic gift cards when your balance is sufficient.

Each invitation for a particular panel activity informs you of the associated points for that activity. Currently, points may be redeemed for Reward Links powered by Tango Card.  Reward Links are electronic gift card codes redeemable for 100's of retail brands and charities.  Reward Links never expire, there value can be spent to redeem multiple eGift cards or charities, and there full value is retained if they are not completely redeemed. The minimum points balance requirement for a gift card is 10,000 points, equivalent to $10.00. The current conversion rate is: 1,000 points = $1.00 (USD).

In addition to surveys, you may also receive opportunities to participate in other paid research activities like online communities, focus groups & in-person sessions, and other awesome projects!   Members typically earn up to $1.00-$300.00 depending on the project type.

Please log into your account and click on the ‘Info’ link at the top of the page for the details on the points/rewards program.

Points are earned for online activities like taking surveys and other online/mobile research projects.  Each invitation for a particular panel activity informs you of the associated points for that activity. Currently, points may be redeemed for Reward Links powered by Tango Card.  Reward Links are electronic gift card codes redeemable for 100's of retail brands and charities.  Reward Links never expire, there value can be spent to redeem multiple eGift cards or charities, and there full value is retained if they are not completely redeemed. The minimum points balance requirement for a gift card is 10,000 points, equivalent to $10.00. The current conversion rate is: 1,000 points = $1.00 (USD).

Please log into your account and click on the 'Info' link at the top of the page for the most current details on the points/rewards program.
It’s easy! Simply go to the Disney Advertisings Insights Committee website and log in (enter your email and password). To check your points once logged in, click "History" – here you will be able to see the points in your account and the surveys/activities you have earned them for. To redeem your points, go to the "Redeem" page.
DAIC members receive notice about assignments from us via email, text message (if opted in), and mobile app push notifications (if you download and use the DAIC mobile app). If you haven't done so already, please add us to your safe list. ISP's change their filters often which may cause your survey/panel activity invitation to end up in your junk email folder or it may be blocked completely. It's a good idea to check your subfolders to make sure you don't miss any of our survey invitations. Click here for instructions on how to add us to your Safe Sender list in your email accounts.

You can also check for surveys and other panel activities by logging into your account--if there are any surveys it will say so on your "Home" page.
Based on the information provided during the registration survey we will send you an invitation whenever there is a survey or other panel activity available. You will be able to quickly review the nature and requirements of a given panel activity and decide in seconds whether to participate. You can participate in as many or as few of the panel activities as you wish. If you are a parent you will receive notifictaions about panel activities for your children and may review and decide if you would like your child to participate.